The Highways Sector Council (HSC) is proud to launch its progressive ‘Methods of Life’ Marketing campaign developed to showcase the optimistic position highways play in our fashionable lives and the various alternatives there are for rewarding careers within the sector. With the purpose of motivating people to study extra about highways and think about becoming a member of the highways and transport sector in what’s an thrilling and vital time for the sector.
Designed by early and mid-career professionals as a way to precisely painting highways and transport work, the marketing campaign challenges preconceived notions in regards to the sector and celebrates the essential half highways play in serving to us stay linked lives.
At its coronary heart is a fascinating video narrated by Mr Gee, spotlights the massive number of journeys that our highways allow, from public transport and business site visitors to biking and journeys by foot. These journeys remind us that highways contact each a part of our lives and spotlight how a profession in highways and transport can contribute to a extra sustainable society.
The ‘Methods of Life’ marketing campaign video [watch here] is free for anybody to make use of to assist entice and retain expertise inside the transport and highways trade.
It highlights the breadth of profession choices out there with testimonies from three inspirational position fashions, Sharon Changula, Division for Transport – Head of Bus Funding, Supply, Public Transport and Native Group, Grace Prendergast, Carbon Analyst from FM Conway, and Shyam Ruparelia, Senior Civil Engineer Technician from Leicestershire County Council. Whereas additionally demonstrating the dedication to innovation, inclusion and social cohesion to make highways a profession of selection. We encourage people to look at, share, unite and encourage.
Lilian Greenwood, Minister for Way forward for Roads on the Division for Transport, mentioned: “Our highway community is made doable by a gifted workforce, who’re the inspiration for delivering higher, safer roads that join companies and communities, and develop our economic system.
“The way forward for our roads is determined by a brand new technology to drive this work ahead, which is why we have now partnered with Highways Sector Council to launch its ‘Methods of Life’ abilities marketing campaign.
“We hope this marketing campaign will assist carry extra good individuals into the workforce, to proceed to ship our world main highway infrastructure.”
Anna Delvecchio, Founding Member of the Highways Sector Council, mentioned: “Growing the marketing campaign has showcased private and non-private sector collaboration at its greatest, bringing collectively all corners of the highways and transport trade to boost the sector’s picture. It’s important that the sector continues to draw expert expertise now and, sooner or later, so we have been proud to include insights from numerous colleges as a way to perceive how the Marketing campaign can resonate with tomorrow’s workforce. I wish to thank everybody who has helped develop the ‘Methods of Life’ marketing campaign in partnership with the HSC.”
Elliot Shaw, Nationwide Highways Chief Buyer and Technique Officer, mentioned: “Our motorways and main A roads are the spine of contemporary life, connecting communities, supporting companies, and enabling hundreds of thousands of journeys every single day.
“This new marketing campaign highlights not solely the important position highways play in holding the nation shifting but additionally the thrilling and rewarding careers that contribute to this important work. From leading edge expertise to environmental innovation, the way forward for our roads is brighter than ever, and we’re proud to be on the forefront of it. It’s improbable to see the highways sector uniting to ship this marketing campaign.”
Scott Wardrop, Founding Member of the Highways Sector Council, mentioned: “The Highways Sector Council got here collectively, with the energetic help of the Division of Transport, to create a singular discussion board throughout a really broad and important highways sector, with a myriad of private and non-private sector our bodies and roles.
“Our International locations’ mobility wants highways, regardless of typically being the poor relation, the ‘Methods of Life’ marketing campaign underlines the vastly optimistic position that highways play in supporting fashionable lives, reaching coverage targets to chop carbon and undertake extra sustainable journey choices. I’m delighted on the method the sector has come collectively to have interaction with this initiative, significantly the vitality and enthusiasm that our early and mid-career professionals have dropped at bear, as mirrored within the video.”
